Articles

How agencies actually run

Pricing, reporting, getting paid and the parts of agency life nobody writes a playbook for. Written for the Gulf, where the working week, the currencies and the calendar are not the ones most advice assumes.

A woman working at a laptop in a bright open plan office

Team3 min read

Hiring your first account manager

The hire usually happens a quarter later than it should, and the handover is the part nobody plans. Here is what to give away first.

Two people reviewing printed notes beside a laptop

PR3 min read

Measuring PR when there is nothing to click

Coverage does not come with a dashboard. That is not a reason to invent a number, and it is not a reason to report nothing.

A team working on laptops around a shared table in a co-working space

Region3 min read

Running one agency across Saudi and the UAE

Two currencies, two working weeks and two sets of client paperwork. Most agencies end up running two of everything, including the client record.

The Dubai skyline at dusk with city lights coming on

Region3 min read

Planning a client calendar around Ramadan

The month reshapes working hours, audience behaviour and tone all at once. Agencies that plan it in February have a good month. The rest improvise.

A team standing at a whiteboard covered in coloured sticky notes

Operations3 min read

Getting content approved without forty messages

Social content is rarely late because nobody made it. It is late because nobody signed it off, and the approval is scattered across three inboxes.

Sticky notes on a wall reading To Do, Doing and Done

Operations3 min read

When your agency's tool stack starts costing more than it saves

Every tool in the stack is good. The cost is in the gaps between them, and it shows up as a team that feels busier than the revenue justifies.

Printed tax documents and a calculator on a white desk

Finance3 min read

Getting paid on time in the UAE

Late payment is rarely about a client being unwilling. It is usually about an invoice that was easy to set aside, and a follow-up nobody owned.

A photographer with a camera standing above a valley at sunrise

Influencer3 min read

Running influencer campaigns in the Gulf without a spreadsheet

Rates here are negotiated, not published, and half of what runs is never captured. The administration is the hard part, not the creators.

A laptop on a desk showing an analytics dashboard

Reporting4 min read

What actually belongs in a monthly client report

Most agency reports are long because length feels like value. The ones clients read are short, lead with the answer, and admit what did not work.

A hand signing a printed document on a desk

Finance4 min read

How to price an agency retainer in the UAE

Most retainers are priced from a competitor's rate card and a hopeful guess at hours. Here is a way to arrive at a number you can defend when the client asks what they are paying for.

Built from the same problems

Wiro is the agency operating system these pieces keep pointing at. It is not open to everyone yet, so join the waitlist and we will be in touch.