Agency software for Riyadh, and for the border you work across
Agency work in the Gulf rarely stays in one market. A team in Riyadh serves a brand headquartered in Dubai, bills in two currencies and works two different weeks. Most software assumes none of that is happening.
What running across the Gulf actually costs
Saudi is the fastest growing agency market in the region, and a lot of that growth is agencies extending across borders rather than starting fresh. The friction is administrative, and it is specific.
- Two currencies, one revenue number. Riyal and dirham income summed in a single column is a number nobody should present to a board.
- Two working weeks. Sunday to Thursday in Saudi, Monday to Friday in the UAE. A deadline that means Thursday to one half of the team means something else to the other.
- Two sets of client details. Registration and tax identifiers differ by market, and generic software gives you one text field for both.
- Duplicated workspaces. Agencies often end up running one system per market, which means one client relationship recorded twice.
One workspace, several markets
Currency belongs to the client
Each client record carries its own currency and payment terms, so riyal and dirham invoicing coexist without conversion tricks. Revenue reporting keeps the currencies distinct, which is the only honest way to answer how the business is doing across markets.
Country and registration on the record
Clients carry their country alongside their trading and legal names, registration details and billing contact, so a Saudi client and an Emirati one are the same kind of record with the right details on each.
Scheduling in your timezone
Scheduled work runs to the agency’s own timezone rather than to whatever zone a browser happens to be in, which matters as soon as a team is distributed across the Gulf.
The plan visible to both halves of the team
The differing working week is not a problem software can dissolve. What helps is everyone seeing the same calendar and the same deadlines, so the mismatch is planned around instead of discovered.
The rest of it
Everything else runs off the same client and project records: projects and briefs, invoicing and expenses, content planning with client approval, influencer campaigns, press coverage and monthly client reporting. The full argument for a single system is on the agency operating system page.
If most of your work is in the Emirates, the Dubai and UAE page covers that side, and billing in detail is on the invoicing page.
Common questions
Can we bill Saudi clients in riyals?
Yes. Currency belongs to the client, not to the workspace, so a Riyadh client is billed in riyals while a Dubai client on the same account is billed in dirhams. Reporting keeps the two apart rather than adding them together at a rate nobody agreed.
We work across Saudi and the UAE. Does that need two workspaces?
No. One workspace holds both, with each client carrying its own country, currency and payment terms. Agencies running across the Gulf are the case this was built for, not an edge case bolted on.
What about the different working weeks?
Saudi works Sunday to Thursday while the UAE moved to Monday to Friday, so a cross border team has two different weeks and one shared deadline. Wiro does not pretend to solve that with a setting. What it does is keep scheduling to your agency's timezone and keep the plan visible to everyone, so the mismatch is something you can see when you plan rather than something you discover on a Friday.
Does Wiro file anything with ZATCA?
No. Wiro is where invoices are raised, tracked and chased, and it is not an accounting or tax filing system. Your accountant or your e-invoicing provider handles submission, working from the invoices you raise here.
Is the product in Arabic?
The interface is in English today. Client facing content you create, captions, briefs and reports, can of course be written in any language.
Get early access
Wiro is opening to agencies in the Gulf first. Join the waitlist and tell us which markets you work across, and we will be in touch.