PR article reach checker

Coverage reports usually carry one number per article, taken from somewhere nobody can explain by the time a client asks. This check gives you the number and its working, so you can defend it in a meeting or throw it out on the spot.

• Estimated reach, as a range with a confidence level, for this article rather than the whole site.
• Monthly visits for the publication, worked out mainly from its global traffic rank on the Tranco list, with its domain authority and what the site itself shows.
• Domain authority, the 0 to 100 score from OpenPageRank.
• A reach score out of 100, with all six parts shown and the weight each one carries.
• Where it is read: how popular the publication is in each Gulf country, from Google’s Chrome UX Report, so you can see whether its readers are in your market.
• Every signal Wiro read: publishing frequency, feeds, sitemaps, where the article sits, how old it is.

What the six parts mean

Publication strength is how much the site publishes and how big and well linked it is. Article prominence is where the piece sits: the homepage and a section page are worth far more than a URL only a sitemap knows about. Content potential is the substance of the piece, from its length, pictures and structure. Freshness is how much of its readership is still ahead of it. Internal links counts how many pages on the site point at it. Historical signals is what Wiro has already seen from that publication.

Why a range, and not one number

Because one number would be a lie with a decimal point on it. Nobody outside a publisher can measure their page views, so the honest answer is a spread and a statement of how much was readable. When the article, the homepage, a section page and a feed can all be read, the range is tight. When a site gives up little, it widens, and the confidence figure says so.

Valuing a placement. A mention in a small trade title and a feature on a national daily are not the same result, and a reach range makes the difference concrete when a client asks what the month was worth.

Choosing where to pitch. Check a few pieces on the publications you are considering. Sites that publish constantly bury an article within hours; quieter, well linked ones keep it in view for days.

Sanity checking a report. If an agency has told a client that one article reached two million people, this tool shows what the publication as a whole gets in a month, which usually settles it.

One link at a time answers a question. A campaign is thirty links, re-checked as they age, totalled per client and put into a report with screenshots and advertising value. Wiro does that part: coverage books, an estimate on every item that updates itself over its first month, AVE calculated from it, and a client report that shows the same working as this page.