YouTube earnings calculator
How much a channel earns from YouTube ads, from its monthly views, where its viewers are and what it is about. In AED, SAR or USD, with the rates shown in full. Or fill it in from any channel’s handle.
Ad revenue only, after YouTube’s share. Sponsorships, memberships and brand deals usually pay a creator far more than ads, and are not in this figure.
YouTube pays for ads only inside its Partner Program: 1,000 subscribers and either 4,000 public watch hours in the last 12 months or 10 million Shorts views in the last 90 days. Creators keep 55% of the ad revenue on their videos and 45% of their share of the Shorts pool; the figures here are already after that.
A range, not a promise: YouTube publishes no rates by country or subject, so these are working rules of thumb, listed in full below. Your own RPM in YouTube Studio is the real number; type it in to replace the estimate.
Views, times what advertisers pay, after YouTube's share
A channel’s ad income is its views times its RPM: what it earns per 1,000 views once YouTube has taken its share and the views that showed no ad are counted in. RPM moves most with where the viewers are and what the videos are about, because that is what advertisers are paying to reach.
Where the viewers are
Long-form RPM in US dollars per 1,000 views, for a lifestyle channel. These are working ranges, not YouTube data.
| Most viewers in | RPM, low | RPM, high |
|---|---|---|
| UAE | $1.50 | $4.00 |
| Saudi Arabia | $1.00 | $3.00 |
| Rest of the GCC | $1.00 | $3.00 |
| Egypt and wider Arab world | $0.30 | $1.00 |
| India and Pakistan | $0.20 | $0.80 |
| US, UK, Canada, Australia | $3.00 | $8.00 |
| Western Europe | $2.00 | $5.00 |
| A global mix | $1.00 | $3.50 |
What the channel is about
The range above is multiplied by what advertisers pay for the subject, against lifestyle at 1.
| Subject | Multiplier |
|---|---|
| Finance, business, property | ×1.8 |
| Tech and software | ×1.4 |
| Education and how-to | ×1.2 |
| Beauty, fashion, lifestyle | ×1 |
| Food and travel | ×0.9 |
| Entertainment, vlogs, comedy | ×0.7 |
| Gaming | ×0.6 |
| Made for kids | ×0.4 |
Shorts
Shorts are paid from a pool shared by views, at about $0.02 to $0.07 per 1,000 Shorts views wherever the viewers are.
What the estimate leaves out
- Seasons. Ad rates climb before Ramadan and through the last quarter, and drop in January. A single month can be half or double the average.
- Other income. Sponsorships, channel memberships, Super Thanks and brand deals are not ad revenue and are often a creator’s biggest earner.
- Every channel is different. Video length, how many ads a creator allows and how many viewers use ad blockers all move RPM. The one in YouTube Studio is the real number.
Price a creator on more than views
Ad earnings are a floor for what a creator expects from a sponsored video, not a price. The influencer rate calculator gives a fair range per video, and Wiro runs the rest: creator shortlists, briefs, contracts and campaign reporting for every platform.
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No sign-up on any of them. Check a creator before the brief goes out, not after the invoice comes in.
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How much does YouTube pay per 1,000 views?
It depends most on where the viewers are and what the video is about, because that is what advertisers pay for. As a working range, a channel watched mostly in the UAE earns about $1.50 to $4 per 1,000 video views after YouTube's share, Saudi Arabia about $1 to $3, and the US, UK, Canada and Australia about $3 to $8. Finance and tech pay more than that; gaming and kids' content pay less. Your own figure is in YouTube Studio as RPM.
What is the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions, before YouTube takes its share. RPM is what the creator earns per 1,000 views of their videos, after YouTube's share and counting the views that showed no ad. RPM is always lower, and it is the one that tells you what a channel earns.
How much do YouTube Shorts pay?
Far less than long videos. Shorts ads are pooled and shared out by views, and creators keep 45% of their allocation. A working range is about $0.02 to $0.07 per 1,000 Shorts views, so a million Shorts views a month earns tens of dollars, not thousands.
When does a channel start earning from YouTube?
Once it joins the YouTube Partner Program, which needs 1,000 subscribers and either 4,000 public watch hours in the last 12 months or 10 million Shorts views in the last 90 days, followed by a review of the channel. Before that, views earn nothing from ads.
How is a channel's monthly views worked out when I fill it in from a handle?
From its most recent videos: their average views times how often it uploads, read from their dates. It is a proxy. Older videos keep earning, which it leaves out, and a new video's views are still growing, so a channel with a large back catalogue earns more than this suggests.
Is the estimate accurate?
It is a range from rules of thumb, because YouTube publishes no rates by country or subject. It is useful for a rough idea of a channel's ad income or for comparing two channels. For your own channel, the RPM in YouTube Studio is the real number; type it in and the estimate uses it instead.