This one is written for creators. When an agency in Dubai or Riyadh is shortlisting for a campaign, it may look at dozens of profiles in an afternoon. Your media kit is what it reads when it wants to know more, and it usually decides in a couple of minutes whether to contact you or move on. A good kit does not need to be long or designed like a brochure. It needs to answer the questions an agency is about to ask.
What to include
Keep it to one or two pages, or a single profile page with a link you can share. The essentials:
- Your name, the city you are based in, and the languages you create in.
- Your niches, stated plainly: food in Dubai, family life, fitness, tech reviews in Arabic.
- Each platform with its handle, link and current follower count.
- Recent engagement, with the period it covers.
- Your audience breakdown by country, age and gender.
- Brands you have worked with, and links to a few examples of the work.
- Press coverage, if you have any.
- How to reach you, and how quickly you usually reply.
Lead with what makes you different. A line such as "bilingual family content, filmed in Abu Dhabi, with an audience mostly in the UAE and Saudi Arabia" tells an agency more than a paragraph about passion for storytelling.
Audience data agencies trust
Agencies treat the numbers in a media kit as claims until they are checked, because they are often screenshots from months ago. You can make that check easy. Date every figure, take it from your own insights, and update it at least every quarter.
The audience breakdown usually matters more than the follower count. A brand launching in the UAE wants to know how much of your audience is actually in the UAE. If most of your followers are elsewhere, say so. It will come out when the agency asks for insights, and a kit that was honest from the start is the one that gets a second campaign.
Engagement rate should be calculated the way agencies calculate it, from recent posts rather than your best ever post, and it should be comparable with accounts your size. Expect agencies to check your public numbers themselves, and to look for signs of bought followers or engagement pods. A clean account with modest numbers is worth more to them than an impressive one they cannot trust.
Rate card logic
Your rate card lists what you charge per deliverable: a reel, a feed post, a story set, a TikTok video, a YouTube integration. It is a starting point for negotiation, not a final price. Some creators put rates on the kit, others send them on request. Either works, as long as the numbers are consistent when an agency asks twice.
There is no public price list for creators, in the Gulf or anywhere else, so any rate is an estimate. The influencer rate calculator on this site shows one defensible way to build one, with every number visible so you can disagree with it. It starts from a rate per thousand followers that differs by platform and format, so a reel is priced above a single story frame. It then adjusts for how your engagement compares with accounts of a similar size, but only by half the difference and within limits, so one strong month does not double your price. Finally it moves the figure for where you sit in the market: value, standard or premium. Each format also has a floor, because below a certain size the maths produces a figure nobody would take the brief for.
As a worked example using the calculator's own starting figure for an Instagram reel, which is USD 12 per thousand followers, a creator with 40,000 followers and typical engagement lands at about USD 480 at the standard position, before any add-ons. Treat that as a sense check, not a quote.
Price the add-ons separately
Usage rights, whitelisting and exclusivity should each appear as their own line. Usage rights cover the brand reusing your content on its own channels or in ads. Whitelisting lets the brand run ads through your account. Exclusivity stops you working with competitors for a period. Each one costs you something, so each one should be priced.
Say what your standard fee includes: one post on your account, one round of changes, and the brand may share or repost it organically for a stated period. Anything beyond that is a separate conversation. Agencies find a kit with clear terms easier to book, not harder.
Show your permit status
In the UAE, creators who advertise on social media need an advertiser permit from the National Media Authority, which took over from the UAE Media Council. It has been required since 1 February 2026, and it covers gifted posts as well as paid ones. For content aimed at Saudi Arabia, the equivalent is a Mawthooq licence from the General Authority for Media Regulation. One country's permit does not cover the other.
Put your permit status and its expiry date on your media kit. Agencies are expected to check it before contracting, and a creator who shows it upfront saves a step that would otherwise slow the booking down. If you are visiting the UAE for a campaign, say so early, because a visitor advertiser permit is applied for through a licensed agency and takes time.
Keep it current
An out of date media kit costs you bookings quietly. Set a reminder each quarter to refresh the follower counts, engagement, audience breakdown and recent work. Remove brands you worked with years ago if they no longer represent what you do.
Creators in the region can also register once on the Wiro creator network, at creator.wiro.ae, and keep a public profile page with their socials, brands, press and featured work that they can link from any bio. Rates added there are shown only to signed-in agencies, never on the public page. Whatever format you use, the rule is the same: current numbers, clear terms, and nothing an agency will find out differently later.
