Usage rights
What a brand may do with a creator's content after it's posted: where, for how long, and in what form.
Also called: content licensing, content rights
By default a creator's fee usually covers the post on their own account. Reusing that content on the brand's website, in ads, in store or in print is a separate right, and creators price it separately.
Usage rights need four things written down: the channels (organic social, paid social, website, out of home), the territory (the UAE, the GCC, worldwide), the length (30, 90 or 365 days are common) and whether edits are allowed. "Perpetual, all media" is a big ask, and a fee that ignores it is underpricing the creator.