Influencer.docx

Influencer campaign brief template

What a creator needs to make the right content first time: the goal, key messages, must-haves, don'ts and dates.

Creators do their best work when they know the point of the campaign and have room to make it their own. A good brief gives them both, on one or two pages.

Send it with the agreement, and use it again when you approve drafts: feedback is quicker when both sides can point at the same page.

Opens in Word, Google Docs and Pages. Free, no sign-up.

Campaign brief: [campaign name]

Brand[brand]
Contact for questions[name, email, WhatsApp]
Draft due[date]
Go-live window[dates]

1. What we're trying to do

[One or two sentences. For example: launch the new app in Dubai and get people in their twenties to download it in the first two weeks.]

2. Who we want to reach

[The audience in plain words: age, city, interests, what they care about.]

3. The one thing they should remember

[A single message. If there are three, choose one.]

4. Must include

  • [Brand handle to tag: @brand]
  • [Link or promo code, and where it goes]
  • [Product shown in use, not just held up]
  • Paid partnership label and "Ad" at the start of the caption

5. Please avoid

  • [Competitor brands or products in shot]
  • [Claims we can't make, for example "the cheapest" or health benefits]
  • [Music without the right licence for branded content]
  • Content that breaks local media content standards

6. Deliverables

PlatformFormatLengthLanguageDue
[Instagram][Reel][30 to 45 seconds][English and Arabic subtitles][date]
[TikTok][Video][up to 60 seconds][Arabic][date]

7. Ideas to start from (not a script)

  • [Idea one]
  • [Idea two]
  • [Your own take is welcome]

8. After posting

Please send insights (reach, views, likes, comments, shares, saves, link clicks) within [7 days] for feed posts and [24 hours] for stories, to [email].

From the Wiro templates library: wiro.ae/templates/influencer-brief

Before you send it

Gulf guideInfluencer marketing rules in the UAE and Saudi Arabia The permits creators need, how paid posts must be labelled, and what an agency should check before a campaign goes live in either country.

Terms in this template

Sponsored content disclosureCreative briefReach

More templates

Template, .docxInfluencer agreement A contract between a brand or agency and a creator: deliverables, approvals, disclosure, usage rights, exclusivity and payment.Template, .docxCreative brief One page that tells the creative team what to make, for whom, why, and how it will be judged.Template, .docxClient proposal A proposal structure that wins work: the client's problem first, then the plan, the team, the price and the next step.