Media kit
A creator's one-page summary for brands: who they are, their audience, past work and how to book them.
A good media kit gives a brand what it needs to decide in two minutes: platforms and follower counts, recent engagement, audience breakdown by country, age and gender, brands worked with, example content and contact details. Rates may be on it or sent on request.
Treat the numbers in a media kit as claims until checked. They are often screenshots from months ago. Ask for current insights before a contract, and check the public figures yourself.