Influencer tiers (nano, micro, macro, mega)
Size bands for creators, based on follower count.
Also called: nano influencer, micro influencer, macro influencer, mega influencer
The bands most agencies use are roughly: nano, up to 10,000 followers; micro, 10,000 to 100,000; macro, 100,000 to 1 million; mega, above 1 million. The lines are a convention, not a standard, and some agencies add a mid-tier between 50,000 and 500,000.
Smaller tiers usually have higher engagement rates and lower fees, and feel more personal to their audience. Larger tiers reach more people per post, with less effort to coordinate. Many Gulf campaigns mix one or two macro creators for reach with a group of micro creators for credibility.