Client work.xlsx

Content calendar template

A month of posts in a spreadsheet: date, platform, format, caption, owner and approval status, with Gulf dates built in.

A calendar the client can approve line by line keeps posts from being chased on WhatsApp the night before. Each row is one post, with a status that moves from idea to approved to scheduled.

Download it as a spreadsheet that opens in Excel, Google Sheets and Numbers. Add the month's key dates first, then plan around them.

Opens in Excel, Google Sheets and Numbers. Free, no sign-up.

Columns: date, day, platform, format, content pillar, topic, caption, asset link, owner, status and client approval. The example rows show how to fill it in; delete them when you start.

  • Status runs Idea, In progress, Ready for review, Approved, Scheduled, Published.
  • Put Ramadan, Eid, national days and sale periods in first. Posting times shift during Ramadan, so check them for your audience's country.
  • Keep captions in the sheet, not in a separate document, so approval covers the words as well as the visual.
DateDayPlatformFormatContent pillarTopicCaptionAsset linkOwnerStatusClient approvalNotes
[2026-10-01][Thursday]InstagramReel[Product][New collection teaser][Caption in English][link][name]Ready for review
[2026-10-03][Saturday]TikTokVideo[Community][Customer story][Caption in Arabic][link][name]In progress[Weekend: post in the evening]
[2026-10-06][Tuesday]LinkedInCarousel[Expertise][Three lessons from the launch][Caption][link][name]Idea

From the Wiro templates library: wiro.ae/templates/content-calendar

Before you send it

Free toolBest time to post in the Gulf Posting windows for six Gulf countries and four platforms, for normal weeks and Ramadan.Gulf guidePlanning a Ramadan campaign: a timeline for agencies When to start, how audiences change during the month, what to post and when, and how to plan for Eid, working back from the first night.

Terms in this template

Content calendarCreative brief

More templates

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