Find them, book them, prove it worked

The database keeps every creator with their handles, platform, followers, engagement, niches, rate and contacts. The search reads all of it, notes and tags included, and every word you type has to match, so a niche and a country together narrow the list fast.

• Filter by platform, niche, pipeline stage, tag, and active or blacklisted.
• Sort by newest, name, most followers, best engagement, lowest rate or least recently checked.
• Your view, filters and sort are remembered for your next visit.

Switch to cards for a quicker read: each creator shows their followers, engagement and rate, the platform, their stage and when their numbers were last checked. Stages run from prospect to contacted, negotiating, confirmed, active and archived.

• Filter to one stage to see who needs chasing.
• Never checked says so, rather than showing old numbers as current.
• Phones always get the cards.

Make as many lists as you need, each with its own colour, and switch between them with one tap. Tick creators in the list view and add them to a list, take them off one, delete them, or invite them to a campaign together.

• A creator can sit in several lists at once.
• Everything you ticked stays ticked until you act on it or clear it.
• Deleting asks first.

Add a creator with their Instagram, TikTok or YouTube link and Wiro reads the profile for you: the follower count, the engagement rate and their photo. Pick their niches, add a rate and a way to reach them, and they are in.

• The platform is set from the link, and you can change it.
• If a profile cannot be read, type the numbers in yourself.
• Niches from a preset list, or your own.

Drop in a CSV or Excel file and Wiro matches its columns to the right fields by their names. Check the mapping, skip what you do not need and import. Rows that match a creator you already have, by handle or email, update that creator instead of adding a second copy.

• A template to download, with three example rows.
• An update only fills the fields the sheet has, so nothing gets blanked.
• A creator listed twice in the same sheet is added once.

Open a creator and press Refresh. Wiro reads their recent posts and works out the engagement rate, average likes and comments, and how that compares with accounts their size. Six checks then look at how the audience behaves, from whether people comment as well as like to whether reactions vary the way real ones do.

• A score from 0, a textbook real audience, to 100, a textbook bought one.
• Checks that need data the platform does not publish say not measured, rather than guessing.
• Refresh a whole list at once from the Followers column; Wiro says how many lookups that is first.

The full profile adds what your team keeps: the pipeline stage, a star rating, tags, the lists and campaigns they are in, notes on their audience and internal notes. A follower growth chart builds itself from every refresh.

• Tags are yours to make, and filter the database.
• Internal notes stay inside your agency.

Press the envelope on a creator's row and an invite opens with the subject and message already written, addressed to them by first name. Change anything, then send it by email.

• No contact details on file? Wiro says so before you start.
• The message is yours to rewrite every time.

Creators sign up at creator.wiro.ae and keep their own profile: their platforms, rates, brands they have worked with and how to reach them. Browse the network from your Influencers page, add anyone to your list, or tick several and send them one campaign invite with the brief, deliverables, fee and dates.

• Each creator gets their own conversation in Messages.
• Anyone already invited to the same campaign is skipped, and Wiro tells you who.
• Up to 50 creators in one invite.

Each campaign has its client, budget, dates, status and the creators booked on it with their fee. The card shows how much of the budget is spent in plain words: what is left, or how far over it has gone.

• The bar turns amber at 80% and red once the budget is passed.
• Filter by status and client, or search.
• Add creators from your database, with the fee agreed.

Log each post, reel, story, video or carousel with its status, link, impressions, reach, likes, comments and promo code. Wiro values it from your rate card, gives the PR value beside it and works out the EMV, and every figure says where it came from.

• A client's own rate card beats the agency one.
• A saved deliverable keeps the value it was logged at, even if rates change later.
• Export the campaign's deliverables to Excel.

Activity is the sheet agencies keep by hand: one line per creator or media outlet per date, with a count for each format, like fourteen stories on one day. Wiro values each line at that client's rate card and totals the month, or the quarter.

• Filter by client, and by influencer or media.
• Lines from a campaign show here too, read only, so nothing is counted twice.
• Export any month or quarter to Excel.