Every client's ads, on one page
Meta, Google, TikTok and Snapchat campaigns together, filed under the right client and explained in words anyone can read. Here is everything the Ads page does, one part at a time.
All your ad spend, in one place
Ads brings Meta, Google, TikTok and Snapchat campaigns onto one page. Eight numbers sum up the period: spend, results, cost per result, return on spend, impressions, reach, clicks and what a click or a thousand views cost. Below them, where the money went.
- Date ranges from the last 7 days to the maximum, or your own dates.
- Each platform says when its figures were last pulled, and flags them when they are stale.
- If a period has no spend, Wiro points you to the one that does.
- Wiro reports; changes to a campaign still happen in the platform's own manager.
Every campaign, the columns you need
The campaign table lists every campaign with its platform, status, results and spend, and totals what is on screen. Switch columns for the question you are asking, filter to one platform, and sort by any column.
- Column sets for Essentials, Awareness, Conversions or Everything.
- Campaigns, ad sets and ads, with the breakdowns from Meta.
- Search, and filter to active or paused.
- On a phone, each campaign becomes a card with its four key numbers.
Each campaign, filed under its client
Campaigns from a shared ad account arrive without a client. One click shows just those, tick them, pick the client and apply. Campaigns with no client cannot appear in a client's portal, so nothing leaks to the wrong one.
- Assign one campaign from its row, or many at once.
- Ad sets and ads follow their campaign.
- Change or clear an assignment any time.
Every number, explained
Open a campaign and each figure comes with what it means: money spent, times shown, people reached, the click rate and what each result cost. Return on spend reads as what every one spent came back as. Its ad sets and ads sit underneath.
- Budget per day, or where it is set if it sits a level above.
- Open the campaign in the platform's own manager in one click.
- Written for the person who did not buy the media.
Just one client's ads
Pick a client and the whole page narrows to them: the totals, the chart and the table count only their campaigns. The same figures show on the client's own page in Wiro, and in their report link.
- Handy before a client call: their numbers, nothing else.
- Totals recount the moment you switch.
Shared accounts, or one per client
Connect an agency account and assign its campaigns yourself, or connect an account just for one client: their campaigns show up by themselves and no other client will ever see them. Both work side by side.
- Meta, Google, TikTok and Snapchat today; LinkedIn and X are coming.
- Pick several Snapchat ad accounts in one go.
- Disconnect any connection on its own.
Fresh numbers, and loud failures
Sync pulls the latest from every connected platform. If a platform fails, the page says which, when, and what the platform said, with a button to reconnect it right there. A failing account never hides behind a healthy-looking page.
- A newly connected account syncs straight away.
- Stale figures are marked with when they were last pulled.
- The failure alert can be snoozed while you sort it out.
A PDF report in two clicks
Pick the period and Wiro builds a printable report: a cover, the headline numbers in plain words, where the money went, and a run of pages for each platform. It is written for a manager who will not ask what CPM means.
- Any preset period, or a custom range pulled fresh from each platform.
- Every figure explained beside it.
- Matches the PR report, so two exports look like one product.
See what any brand is running
Look up the ads any brand is running on Facebook and Instagram, competitors included, without connecting anything. Pick the country and whether to show only running ads, and Meta's own Ad Library opens with the results.
- No account needed.
- Results are always live, straight from Meta.
- Preview your own ad before it runs: the Ad mockup button shows it on Meta, TikTok, Snapchat, YouTube, X, LinkedIn, Pinterest and Google Display. It is also free to try on wiro.ae.